About
About me
Data Analyst | Applied Data Science
- Degrees: Business Informatics | MiF
- Email: rangelorb97@outlook.com
- Linkedin: @brendaorangelb
- Phone: +1 (641) 861-8280
- Location: Pella, IA, USA
- Tech Content: @bren.data
Data Analyst with experience turning operational and business data into actionable insights, dashboards, and scalable reporting solutions. My background spans finance, manufacturing, and digital product environments, with hands-on work in Python, SQL, KPI reporting, and applied data science.
Certifications
Certified Data Scientist Associate
Azure Microsoft
Apache Spark SQL for Data Analysts
Databricks
Data Science with Python
University of Michigan
Skills
Programming & Data Tools
- Python
- SQL
- R
- Excel VBA
BI & Data Visualization
- Power BI
- Tableau
Data Platforms & Technologies
- Databricks
- Spark SQL
- Git
Analytics & Reporting
- Statistical Analysis
- Predictive Modeling
- Process Analysis
- Dashboard Design
Languages
Spanish: Native Speaker
English: Technical & Conversational
German: Advanced Conversational
Resume
Professional Experience
Education
Master's in Finance
2022 - 2024
Tecnológico de Monterrey, México
Analytically focused graduate program with coursework in Data Science, Statistics, and Quantitative Methods.
B.S. in Business Informatics
2016 - 2021
Tecnológico de Monterrey, México
Graduated with highest honors, earning top GPA in the graduating class and recognition for extracurricular student development
ESB Business School & INF Informatics
2016 - 2021
Hochschule Reutlingen, Germany
Exchange Program in Business & Informatics. DAAD German government scholarship for exchange students.
Leadership & Activities
Association of Computer Machinary (ACM)
2016 - 2018
Vice President & Treasurer
- Managed budgets, purchase orders, and sponsor follow-up while supporting logistics for large-scale student events and international transportation needs.
- Received awards for Best Student Project, Finance Administration, and Outstanding Participation.
Professional Experience
Data Analyst
08/2022 - Present
Nuxio Software Solutions
- Analyzed government business data and Google Trends using Python to identify demand patterns and improve digital ad targeting.
- Evaluated operational workflows and spreadsheet-based processes, contributing to an 80% efficiency gain and $10K+ in annual savings through workflow automation.
- Led operational and requirements analysis across client initiatives, translating stakeholder needs into KPI definitions, workflow logic, and reporting requirements.
- Designed dashboards and KPI structures that supported performance monitoring and more informed business decisions.
Data Scientist
07/2021 - 07/2022
Principal Financial Group
- Developed predictive and statistical models to support marketing and retention initiatives in the Afore and investment funds business.
- Solved business questions across departments through advanced analytics and statistical analysis.
- Built interactive dashboards to communicate model outputs and insights to end users.
- Reduced dashboard update time for predictive models by 70% by improving reporting workflows.
Project Associate - Data Scientist
08/2020 - 12/2020
CEMEX
- Developed an indicator system using SAP, SQL, and Tableau to support production tracking and reporting.
- Built a predictive model in Python to support cement quality control.
- Advised management on data quality improvements and model implementation requirements.
Global Sales Controlling Department Intern
02/2020 - 07/2020
Hugo Boss
- Supported retail KPI analysis and reporting using SAP, Excel VBA, and Power BI.
- Conducted market and competitor analysis for a store launch in China.
- Rebuilt the Weekly Sales Report, reducing delivery time by 65%.
Services
My Services
Portfolio
My Works
- All
- Machine Learning
- Data Visualization
- Data Analytics
