Brenda Rangel

Master in Finance

2022 - 2024

Tecnológico de Monterrey, México

Concentration in the fields of Data Science and Statistics.

Bachelor of Business Informatics Engineer

2016 - 2021

Tecnológico de Monterrey, México

Graduated with honorable mention of excellence, best average grade of the generation and extracurricular student development recognition.

ESB Buisness School & INF Informatics

2016 - 2021

Hochschule Reutlingen, Germany

DAAD German government scholarship for exchange students.

Student Association of Business Informatics

2018-2019

Board Member

• In charge of internal organization of tasks and events.

Association of Computer Machinary (ACM)

2016 - 2018

Vice-President & Treasury Board

• Creation of budgets and purchase orders; follow up with suppliers & sponsors; logistical organization of foreign transportation.
• Awarded "Best Student Project", "Finance Administration" & "More Participation" Award

Data & Business Analyst

08/2022 - Present

Nuxio Software Solutions

• Analyzed government business data + Google Trends using Python (Google Colab) to optimize ad targeting, driving precise client acquisition across 18 clients.
• Drove 80% efficiency improvement for Nieto App logistics platform, eliminating manual errors costing $10K+ annually through automated workflows.
• Led end-to-end requirements analysis for 8-10 major initiatives (Kuicall global VoIP, Nimbos SaaS print management, iSAM legal platform), coordinating 7+ developers, UX/UI, QA.
• Translated 18 client business needs into functional specifications that accelerated development cycles across diverse industries.
• Designed client dashboards and KPIs that informed strategic decisions, bridging business requirements with technical implementation.

Data Scientist

07/2021 - 07/2022

Principal Financial Group

• Developed machine learning models for marketing and retention efforts within the afore & investment funds services.
• Resolved business inquiries from different departments through advanced analytics and statistical proof.
• Creation of interactive dashboards to properly display models’ results to application users.
• Reduced dashboard updating process for predictive models in the development stage by 70%.

Project Associate - Data Scientist

08/2020 - 12/2020

CEMEX

• Designed and developed indicator system using SAP, SQL & Tableau for production tracking efforts.
• Created predictive model using python to aid in the quality control process of cement production.
• Recommended and consulted with head management requirements for data quality reinforcement and model implementation.

Global Sales Controlling Department Intern

02/2020 - 07/2020

Hugo Boss

• Preparation, optimization and automatization of relevant retail KPI analysis using SAP, Excel VBA and Power BI.
• Creation of market analysis for store opening in China & competitor sale analysis.
• Recreated Weekly Sales Report, reducing delivery time by 65%.